Tuesday, March 29, 2011

What Deal? T-Mobile Ads Mocking AT&T Continue to Air

It was assumed that, since AT&T is in the process of acquiring T-Mobile, those snarky commercials that T-Mobile has been running criticizing AT&T and its network would end. Apparently, the answer to that assumption is no.

To be honest, we watch almost no live TV, and skip ads. In this case, we were tipped by a friend, who noticed the ad. On Cartoon Network on March 28, 2011, during a showing of Inuyasha on the network's Adult Swim, one of the T-Mobile ads aired. This one was the one criticizing the cost of AT&T's data plan. Part of the ad shows AT&T saying

"Look, sometimes you just gotta pay more to be ... slower. It makes sense if you don't think about it."

As noted, we watch very little live TV, and nearly no ads. �That said, we had DVRed the show anyway, and confirmed the existence of the ad.

It's the first time we have seen one of the anti-AT&T ads since the announcement of the deal between AT&T and T-Mobile USA's parent company, Deutsche Telekom. It's possible these ad segments were purchased prior to the announcement, as that announcement was only made on March 27, about a week ago, and thus couldn't be halted. It will be interesting to see if they continue to air in the future, as the deal between AT&T and Deutsche Telekom is expected to take a year to come to fruition.


At least, however, we can continue to see the T-Mobile pink-dressed actress for a while. It would be shame to lose her. �In case you're wondering, she's Carly Foulkes, a model who has been in a number of Rugby Ralph Lauren ads, as well.

You can watch the recently aired ad below.

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