Urban Airship releases Embedded Push for the Android platform

If there was one point of contention within the Android platform that is shared among users and developers it has got to be push notifications. Whether you are a developer or an end user, push notifications on Android are often times problematic, simply do not work as intended or are often attributed as a cause for battery life due to the nature in how they work.

Luckily for developers and users, Urban Airship has unveiled their Embedded Push platform that aims to assist in making push notifications better for everyone.�Urban Airship?s Embedded Push operates entirely outside of Google?s C2DM native offerings. As such, this allows Urban Airship to offer developers additional push notification features not offered by Google and gives end users and developers a better overall experience.

Jump on past the break if you're interested in learning more about�Urban Airship?s Embedded Push platform. You'll find their press release and further examples of how, exactly developers and users can benefit from their system.

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Urban Airship Releases Embedded Push for Android Mobile Platform;

Summary: Urban Airship Embedded Push is an end-to-end messaging delivery platform that delivers push notifications across all versions of Android

Portland, OR March 22, 2011-- Today, Urban Airship, provider of a mobile services platform that helps developers create more engaging and profitable mobile apps, announces availability of Embedded Push for Android, an end-to-end push notification solution for mobile apps running on the Android platform. Push notifications, among other things, encourage end users to launch their apps and re-engage with the brand. They are in high demand, as evidenced by the more than 2.5 billion push notifications sent on Urban Airship's platform, and are often the primary way that users interact with their devices. With Urban Airship?s latest push offering for the Android platform, Embedded Push for Android, developers can offer users these same benefits directly from within their apps.

Embedded Push is an alternate push notification solution to Google?s C2DM, the native Android push platform. Urban Airship?s Embedded Push operates entirely outside the Google stack, which allows mobile developers using Embedded Push to offer richer features and to do more with notification delivery. �Examples of such features in development include ?quiet time? customization?allowing end users to define times not to be interrupted?an inbox of past notifications, guaranteed Quality of Service and return receipt. Additionally, Urban Airship?s solution gives each app its own open connection that is synchronized to save battery life. The direct end-to-end connection between each app and end user devices allows near-instant message delivery.

As more platforms crop up and as more devices running different versions of Android come to market, developers are challenged to build and maintain the significant infrastructure needed to support mobile features across multiple platforms. The option to offload this sophisticated task to Urban Airship is attractive to many developers, including those behind the roughly ten thousand apps that have integrated Urban Airship and are actively sending messages.

?We?re seeing more mission-critical apps with sophisticated messaging needs?in emergency services, in the enterprise?that rely on an always-on, secure mobile infrastructure for message delivery,? says Scott Kveton. ?Urban Airship has invested heavily in its back-end infrastructure so it can offer developers the robust, scalable and stable messaging-delivery platform necessary to extend the reach of their mobile offerings.?

Urban Airship Embedded Push is thus more robust than C2DM and works on versions of Android from 1.7 and newer; C2DM works only on devices running Android 2.2 (also known as Froyo) and newer and requires the installation of the Android Market and a Google account on the device, adding more requirements for developers. According to data from Google (http://www.mobilecrunch.com/2011/03/17/google-now-providing-more-stats-to-android-developers/) 31.6% of Android apps run Android 2.1. "This is a significant subset of the app market that can't be ignored," says Scott Kveton, CEO of Urban Airship. ?App developers do not care which device a user carries in his pocket, whether it?s an iPhone, an Android running Froyo or Honeycomb, a Blackberry or a Nokia. Our customers have been telling us that being able to reach all their end users is their goal. Period. Urban Airship serves this need.?

The Urban Airship mobile platform will also support in-app purchase on the Android platform. This highly anticipated feature will allow developers to offer additional content to users right within the app by offering simple, one-click billing. In-app purchase is core to many app-monetization strategies, and there has been significant pent-up demand for in-app purchase to become available for Android especially from developers using the ?freemium? model. �Urban Airship provides one complete client library to give developers access to in-app purchase, subscriptions and push notifications through one API in order to simplify the process.

Key Urban Airship Facts:

• Urban Airship has delivered more than 2.5 billion push notifications across the iOS, Android and BlackBerry mobile platforms.
• Urban Airship delivers more than 15 million push notifications each day.
• Year over year, the number of notifications Urban Airship has delivered has increased by 1.5 thousand percent (1,555%).
• Urban Airship has authenticated and delivered more than 2.5 million purchases via in-app purchase
• Customers make an average of 8 thousand in-app purchase transactions per day.
• More than 100 million mobile devices are connected to the Urban Airship platform.

Urban Airship powers the world?s most successful mobile apps. Providing breakthrough technology, Urban Airship makes mobile marketing far more engaging, effective, and efficient. Top brands depend on Urban Airship to ensure their mobile app initiatives are scalable and profitable. Verizon, Dictionary.com, Tapulous, and Warner Bros. are just a few of the thousands of companies that utilize Urban Airship's innovative platform to reach and engage target audiences - and increase app revenue streams. Urban Airship puts the power of influence in marketers? hands through push notification, rich messaging, in-app purchases and data tracking with a cross-platform offering. The privately held company is based in Portland, Oregon. For more information, visit urbanairship.com.

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