devices: the Veer, Pre 3 and the TouchPad tablet. But HP is a PC company at heart, and that's shining through this week with the release of the TouchSmart Elite 9300. It's an all-in-one desktop that's expected to be available in the U.S. this May, with a 23" touch display second-generation Intel core processors, a 2 megapixel webcam with facial recognition, and Microsoft Windows 7 Professional.
HP's also playing up the reclining display, which could reduce the barrier between concierges and customers, and offers flexibility in a variety of workplace settings including desk, counter, wall-mounted, and kiosk placement. The company's really marketing this machine towards businesses and education, not to mention the medical industry. The facial recognition software combined with custom built software can be used for security purposes, allowing medical records to be stored safely and accessed only by authorized individuals. On the education side, the hands-on nature of the device is suitable for interactive lessons. Through a partnership with Barnes & Noble, HP created applications that allow children to write and illustrate their own books. ISVs and application developers would also be able to customize software dependent on the needs of particular schools.
HP hasn't set a price yet, but the consumer version (TouchSmart 610) is expected to retail for $900+.
HP Offers New Business Class Touchsmart Desktop PC
According to AMI Analysts, the Console is Heralded as Having ?All in One? Functionality
NEW YORK--(BUSINESS WIRE)--HP announced the release of its TouchSmart Elite 9300 Business Desktop PC last week. Expected to be made available in the U.S. in May, the 23-inch touch-screen display is the latest offering from HP?s TouchSmart series. The all-in-one desktop features HP?s patented ?touch? technology, second-generation Intel core processors, a 2 megapixel webcam with facial recognition, and Microsoft Windows 7 Professional operating system.
��� ?HP would be wise to market the TouchSmart Elite 9300 to the SMB business decision-maker (BDM)?
The display?s ability to recline in several angles makes the PC ergonomically-friendly. HP expects the TouchSmart Elite 9300 to become very popular in industries such as hospitality, particularly in hotels, and in retail environments. The adjustable display reduces the barrier between concierges and customers, and offers flexibility in a variety of workplace settings including desk, counter, wall-mounted, and kiosk placement.
Most apparent, retailers can use the display in showrooms to allow customers to interact with products, either online or through custom software from a single point. The compatibility features in the device allow channel partners (i.e., ISVs) and other developers to build customized software applications that meet the needs of each individual client. This would ultimately lead to streamlining of processes and overall cost savings for the client, through reduction of sales staff, as customers could potentially process sales transactions on their own. At the back end, the display can be used for inventory tracking.
The healthcare and education verticals are also strong matches for the TouchSmart Elite 9300. The aforementioned facial recognition software combined with custom built software can be used for security purposes, allowing medical records to be stored safely and accessed only by authorized individuals. On the education side, the hands-on nature of the device is suitable for interactive lessons. Through a partnership with Barnes & Noble, HP created applications that allow children to write and illustrate their own books. ISVs and application developers would also be able to customize software dependent on the needs of particular schools.
From a small and medium business (SMB) perspective, HP offers a special bundling package including HP?s Virtual Rooms software. Virtual Rooms meets SMBs? needs for collaboration with live, face to face meeting capabilities. ?HP stands to benefit since SMBs generally prefer buying all solutions from a single channel or vendor,? says Rohan Bose, Associate at AMI. ?Additionally, the price of the desktop is expected to be very affordable, making it even more attractive to SMBs.?
A formal price will be announced closer to release, however the consumer version, the TouchSmart 610, is expected to retail at $900.�
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